Product Innovation Charter Assignment Example | Topics and Well Written Essays - 2000 words

Product Innovation Charter - Assignment Example Every gate will have 'gate keepers' who will maintain the system in place; these people will also evaluate the condition of the product at that stage and whether the product meets all the criteria that are needed to pass the gatei. Only if the conditions are met, the gate keepers will allow the product to cross over. There could be more than one gate keeper for every gate. Every one of the gate keepers will be a specialist in the area of concern. For instance, for every gate the list of gate keepers will include the marketing person, a person from the production and customer support in addition to the other design department professionals. This is needed because the marketing person represents the problems in launching the product in the market; at the same time, the production person will let the designer know the problems that are faced at the time of productionii. Each one of them will have their own conditions for the product to pass through. The gate created at every stage is tuned for the product that has to pass through. Only those products that meet the criteria are allowed to pass through. This will ensure that the products created are up to the expectation and meet the marketing department's original needs. The following sections define every one of the stage in the process of development. The process of initiation is the commencement of the design co... They meet the needs of the end users and during the process they might get a better solution for the same problem and therefore, these people come up with the original idea creation and initiation of the concept. They are also the people who know whether there is a market for the product under questioniii. They know what are the types of customers that expect this requirement and how do they make use of these products. So they are right judges on the product marketability as well. This would be important reason for the initiation to start from the marketing department. Similarly, the customer support executives and professionals are the other set of people who come in touch with the customers and they are able to come up with new ideas and concepts that could satisfy the customer needs. The process of initiation would comprise of identifying an appropriate market opportunity. This has to include assessing the market for the product and the possible market share that the product might garner in when compared to the other products in the market that meet the needs of the customer. The new product idea and the product technology that will be employed should also be finalised at this stage. This will help in working out the possible options that the developer might have while designing and developing the product. The target user, his specific needs if any should also be identified. The target customer will decide on various other user needs such as operating language, specifications etc. The following marketing characteristics should be considered, ideally: 1. Market and the growth of the market. 2. The customer need the product is expected to meet. 3. Entry barriers 4. Competition and the advantages that the