Business Environment and Strategic Management of Primark Essay - 2

Business Environment and Strategic Management of Primark - Essay Example From this study it is clear that Primark’s product categories include the ladies wear, children’s wear, men’s wear, lingerie, cosmetics, fashion accessories, and the home products. Primarily Primark’s merchandise is made especially for its own brands, but it also stocks other products from other recognised (well known) brands like the Disney, Haribo sweets, Warner Brothers, and Nivea. According to the paper the company’s apparel products lines typically showcase simple designs and fabrics in the popular sizes. Primark usually launches its stores in the high street locations and most of its products lines are usually stocked in bulk at every location. Its main competitors are BHS, Marks and Spencer, John Lewis, George at ASDA, Debenhams, and TK Max. Recognised globally for its quality in apparels and clothing at the budget prices, the company provides clothing for all sizes, ages, and sexes with different department for the household goods. Its succe ss is largely attributed to a highly organised business structures that provides its customers with what they need at within a reasonable prices. Primark’s cost leadership means that the company’s market research team are usually on the pulse of the fashion changes by providing products that are similar to its rival companies quickly. The majority of the company’s sources of supply is in the overseas countries such as China, India, Bangladesh, Philippines and Turkey. The company has developed the computerised customs clearance, the dedicated.